Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BC0109
RGB
188, 1, 9
HSL
357, 99%, 37%
HSB
357, 99%, 74%
CMYK
0, 99, 95, 26
LAB
40, 64, 52
LCH
40, 83, 39
OKLCH
0.50, 0.20, 28
XYZ
21, 11, 1
LUV
40, 130, 27
HWB
357, 0%, 26%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.