Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BC09C0
RGB
188, 9, 192
HSL
299, 91%, 39%
HSB
299, 95%, 75%
CMYK
2, 95, 0, 25
LAB
45, 74, -50
LCH
45, 89, 326
OKLCH
0.56, 0.26, 327
XYZ
30, 15, 51
LUV
45, 60, -83
HWB
299, 4%, 25%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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