Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCD9FA
RGB
188, 217, 250
HSL
212, 86%, 86%
HSB
212, 25%, 98%
CMYK
25, 13, 0, 2
LAB
85, -5, -20
LCH
85, 20, 257
OKLCH
0.87, 0.06, 252
XYZ
63, 67, 100
LUV
85, -16, -30
HWB
212, 74%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.