Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCDAF9
RGB
188, 218, 249
HSL
210, 84%, 86%
HSB
210, 24%, 98%
CMYK
24, 12, 0, 2
LAB
86, -5, -19
LCH
86, 19, 254
OKLCH
0.88, 0.05, 249
XYZ
63, 68, 99
LUV
86, -17, -29
HWB
210, 74%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.