Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCE7EB
RGB
188, 231, 235
HSL
185, 54%, 83%
HSB
185, 20%, 92%
CMYK
20, 2, 0, 8
LAB
89, -14, -7
LCH
89, 15, 206
OKLCH
0.90, 0.04, 203
XYZ
64, 74, 89
LUV
89, -22, -8
HWB
185, 74%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.