Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDD3EB
RGB
189, 211, 235
HSL
211, 53%, 83%
HSB
211, 20%, 92%
CMYK
20, 10, 0, 8
LAB
83, -4, -14
LCH
83, 15, 255
OKLCH
0.86, 0.04, 251
XYZ
59, 63, 88
LUV
83, -13, -22
HWB
211, 74%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.