Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDD9FB
RGB
189, 217, 251
HSL
213, 89%, 86%
HSB
213, 25%, 98%
CMYK
25, 14, 0, 2
LAB
85, -4, -20
LCH
85, 20, 258
OKLCH
0.88, 0.06, 253
XYZ
63, 67, 101
LUV
85, -16, -31
HWB
213, 74%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.