Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDDDFD
RGB
189, 221, 253
HSL
210, 94%, 87%
HSB
210, 25%, 99%
CMYK
25, 13, 0, 1
LAB
87, -6, -19
LCH
87, 20, 254
OKLCH
0.88, 0.06, 248
XYZ
65, 70, 103
LUV
87, -18, -30
HWB
210, 74%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.