Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDDEED
RGB
189, 222, 237
HSL
199, 57%, 84%
HSB
199, 20%, 93%
CMYK
20, 6, 0, 7
LAB
86, -9, -11
LCH
86, 14, 232
OKLCH
0.88, 0.04, 227
XYZ
62, 69, 90
LUV
86, -18, -16
HWB
199, 74%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.