Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDDFEC
RGB
189, 223, 236
HSL
197, 55%, 83%
HSB
197, 20%, 93%
CMYK
20, 6, 0, 7
LAB
87, -10, -10
LCH
87, 14, 227
OKLCH
0.88, 0.04, 223
XYZ
63, 70, 89
LUV
87, -18, -14
HWB
197, 74%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.