Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDE7EE
RGB
189, 231, 238
HSL
189, 59%, 84%
HSB
189, 21%, 93%
CMYK
21, 3, 0, 7
LAB
89, -13, -8
LCH
89, 15, 212
OKLCH
0.90, 0.04, 209
XYZ
65, 74, 92
LUV
89, -22, -10
HWB
189, 74%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.