Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BE4809
RGB
190, 72, 9
HSL
21, 91%, 39%
HSB
21, 95%, 75%
CMYK
0, 62, 95, 25
LAB
47, 47, 56
LCH
47, 73, 50
OKLCH
0.56, 0.16, 42
XYZ
24, 16, 2
LUV
47, 98, 39
HWB
21, 4%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.