Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BED7EE
RGB
190, 215, 238
HSL
209, 59%, 84%
HSB
209, 20%, 93%
CMYK
20, 10, 0, 7
LAB
85, -5, -14
LCH
85, 15, 251
OKLCH
0.87, 0.04, 246
XYZ
61, 66, 90
LUV
85, -14, -21
HWB
209, 75%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.