Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEDAF2
RGB
190, 218, 242
HSL
208, 67%, 85%
HSB
208, 21%, 95%
CMYK
21, 10, 0, 5
LAB
86, -6, -15
LCH
86, 16, 249
OKLCH
0.88, 0.04, 244
XYZ
62, 67, 94
LUV
86, -16, -23
HWB
208, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.