Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEECF3
RGB
190, 236, 243
HSL
188, 69%, 85%
HSB
188, 22%, 95%
CMYK
22, 3, 0, 5
LAB
90, -14, -9
LCH
90, 17, 211
OKLCH
0.91, 0.05, 208
XYZ
67, 77, 96
LUV
90, -24, -11
HWB
188, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.