Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEEEF6
RGB
190, 238, 246
HSL
189, 76%, 85%
HSB
189, 23%, 96%
CMYK
23, 3, 0, 4
LAB
91, -15, -9
LCH
91, 17, 212
OKLCH
0.92, 0.05, 209
XYZ
68, 79, 99
LUV
91, -25, -12
HWB
189, 75%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.