Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BF0008
RGB
191, 0, 8
HSL
357, 100%, 37%
HSB
357, 100%, 75%
CMYK
0, 100, 96, 25
LAB
41, 65, 53
LCH
41, 84, 39
OKLCH
0.51, 0.21, 28
XYZ
22, 11, 1
LUV
41, 133, 28
HWB
357, 0%, 25%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.