Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BF3909
RGB
191, 57, 9
HSL
16, 91%, 39%
HSB
16, 95%, 75%
CMYK
0, 70, 95, 25
LAB
45, 53, 55
LCH
45, 76, 46
OKLCH
0.54, 0.18, 37
XYZ
23, 14, 2
LUV
45, 110, 35
HWB
16, 4%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.