Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFD0EA
RGB
191, 208, 234
HSL
216, 51%, 83%
HSB
216, 18%, 92%
CMYK
18, 11, 0, 8
LAB
83, -2, -15
LCH
83, 15, 263
OKLCH
0.85, 0.04, 259
XYZ
59, 62, 87
LUV
83, -10, -23
HWB
216, 75%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.