Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFD4EF
RGB
191, 212, 239
HSL
214, 60%, 84%
HSB
214, 20%, 94%
CMYK
20, 11, 0, 6
LAB
84, -3, -16
LCH
84, 16, 259
OKLCH
0.86, 0.04, 255
XYZ
61, 64, 91
LUV
84, -12, -24
HWB
214, 75%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.