Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFD8F2
RGB
191, 216, 242
HSL
211, 66%, 85%
HSB
211, 21%, 95%
CMYK
21, 11, 0, 5
LAB
85, -5, -16
LCH
85, 16, 254
OKLCH
0.87, 0.04, 249
XYZ
62, 67, 94
LUV
85, -14, -24
HWB
211, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.