Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFDDF7
RGB
191, 221, 247
HSL
208, 78%, 86%
HSB
208, 23%, 97%
CMYK
23, 11, 0, 3
LAB
87, -6, -16
LCH
87, 17, 249
OKLCH
0.88, 0.05, 245
XYZ
64, 70, 98
LUV
87, -17, -24
HWB
208, 75%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.