Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFDFF7
RGB
191, 223, 247
HSL
206, 78%, 86%
HSB
206, 23%, 97%
CMYK
23, 10, 0, 3
LAB
87, -7, -15
LCH
87, 17, 245
OKLCH
0.89, 0.05, 241
XYZ
65, 71, 98
LUV
87, -17, -23
HWB
206, 75%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.