Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE1FB
RGB
191, 225, 251
HSL
206, 88%, 87%
HSB
206, 24%, 98%
CMYK
24, 10, 0, 2
LAB
88, -7, -17
LCH
88, 18, 246
OKLCH
0.89, 0.05, 241
XYZ
66, 72, 102
LUV
88, -18, -25
HWB
206, 75%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.