Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE7ED
RGB
191, 231, 237
HSL
188, 56%, 84%
HSB
188, 19%, 93%
CMYK
19, 3, 0, 7
LAB
89, -13, -7
LCH
89, 15, 211
OKLCH
0.90, 0.04, 208
XYZ
65, 74, 91
LUV
89, -21, -9
HWB
188, 75%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.