Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE8EA
RGB
191, 232, 234
HSL
183, 51%, 83%
HSB
183, 18%, 92%
CMYK
18, 1, 0, 8
LAB
89, -13, -6
LCH
89, 15, 203
OKLCH
0.90, 0.04, 200
XYZ
65, 75, 89
LUV
89, -21, -6
HWB
183, 75%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.