Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE9F6
RGB
191, 233, 246
HSL
194, 75%, 86%
HSB
194, 22%, 96%
CMYK
22, 5, 0, 4
LAB
90, -12, -11
LCH
90, 16, 223
OKLCH
0.91, 0.05, 219
XYZ
67, 76, 98
LUV
90, -22, -15
HWB
194, 75%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.