Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C01508
RGB
192, 21, 8
HSL
4, 92%, 39%
HSB
4, 96%, 75%
CMYK
0, 89, 96, 25
LAB
42, 63, 54
LCH
42, 83, 41
OKLCH
0.51, 0.20, 30
XYZ
22, 12, 1
LUV
42, 129, 29
HWB
4, 3%, 25%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.