Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C0EBFA
RGB
192, 235, 250
HSL
196, 85%, 87%
HSB
196, 23%, 98%
CMYK
23, 6, 0, 2
LAB
90, -12, -12
LCH
90, 17, 225
OKLCH
0.91, 0.05, 221
XYZ
69, 78, 102
LUV
90, -22, -17
HWB
196, 75%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.