Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C21407
RGB
194, 20, 7
HSL
4, 93%, 39%
HSB
4, 96%, 76%
CMYK
0, 90, 96, 24
LAB
42, 64, 55
LCH
42, 84, 41
OKLCH
0.52, 0.20, 30
XYZ
23, 12, 1
LUV
42, 131, 30
HWB
4, 3%, 24%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.