Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C35700
RGB
195, 87, 0
HSL
27, 100%, 38%
HSB
27, 100%, 76%
CMYK
0, 55, 100, 24
LAB
51, 42, 60
LCH
51, 73, 55
OKLCH
0.58, 0.16, 48
XYZ
26, 18, 2
LUV
51, 91, 45
HWB
27, 0%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.