Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C40700
RGB
196, 7, 0
HSL
2, 100%, 38%
HSB
2, 100%, 77%
CMYK
0, 96, 100, 23
LAB
42, 66, 57
LCH
42, 87, 41
OKLCH
0.52, 0.21, 30
XYZ
23, 12, 1
LUV
42, 136, 30
HWB
2, 0%, 23%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.