Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C41306
RGB
196, 19, 6
HSL
4, 94%, 40%
HSB
4, 97%, 77%
CMYK
0, 90, 97, 23
LAB
42, 64, 55
LCH
42, 85, 41
OKLCH
0.52, 0.21, 30
XYZ
23, 12, 1
LUV
42, 132, 30
HWB
4, 2%, 23%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.