Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C41707
RGB
196, 23, 7
HSL
5, 93%, 40%
HSB
5, 96%, 77%
CMYK
0, 88, 96, 23
LAB
43, 64, 55
LCH
43, 84, 41
OKLCH
0.52, 0.20, 30
XYZ
23, 12, 1
LUV
43, 131, 30
HWB
5, 3%, 23%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.