Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C41901
RGB
196, 25, 1
HSL
7, 99%, 39%
HSB
7, 99%, 77%
CMYK
0, 87, 99, 23
LAB
43, 63, 57
LCH
43, 85, 42
OKLCH
0.52, 0.20, 31
XYZ
23, 12, 1
LUV
43, 131, 31
HWB
7, 0%, 23%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.