Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C44A09
RGB
196, 74, 9
HSL
21, 91%, 40%
HSB
21, 95%, 77%
CMYK
0, 62, 95, 23
LAB
49, 48, 57
LCH
49, 75, 50
OKLCH
0.57, 0.17, 42
XYZ
25, 17, 2
LUV
49, 102, 40
HWB
21, 4%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.