Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E4FC
RGB
196, 228, 252
HSL
206, 90%, 88%
HSB
206, 22%, 99%
CMYK
22, 10, 0, 1
LAB
89, -7, -15
LCH
89, 17, 245
OKLCH
0.90, 0.05, 241
XYZ
68, 74, 103
LUV
89, -17, -23
HWB
206, 77%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.