Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C54C00
RGB
197, 76, 0
HSL
23, 100%, 39%
HSB
23, 100%, 77%
CMYK
0, 61, 100, 23
LAB
49, 47, 60
LCH
49, 76, 52
OKLCH
0.57, 0.17, 43
XYZ
26, 17, 2
LUV
49, 101, 42
HWB
23, 0%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.