Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C60302
RGB
198, 3, 2
HSL
0, 98%, 39%
HSB
0, 99%, 78%
CMYK
0, 98, 99, 22
LAB
42, 67, 57
LCH
42, 88, 41
OKLCH
0.52, 0.21, 29
XYZ
23, 12, 1
LUV
42, 138, 30
HWB
0, 1%, 22%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.