Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C61607
RGB
198, 22, 7
HSL
5, 93%, 40%
HSB
5, 96%, 78%
CMYK
0, 89, 96, 22
LAB
43, 64, 56
LCH
43, 85, 41
OKLCH
0.53, 0.21, 30
XYZ
24, 13, 1
LUV
43, 133, 31
HWB
5, 3%, 22%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.