Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C665DF
RGB
198, 101, 223
HSL
288, 66%, 64%
HSB
288, 55%, 87%
CMYK
11, 55, 0, 13
LAB
58, 53, -46
LCH
58, 70, 319
OKLCH
0.67, 0.20, 319
XYZ
41, 27, 73
LUV
58, 40, -79
HWB
288, 40%, 13%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.