Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C72B03
RGB
199, 43, 3
HSL
12, 97%, 40%
HSB
12, 98%, 78%
CMYK
0, 78, 98, 22
LAB
45, 60, 58
LCH
45, 83, 44
OKLCH
0.54, 0.20, 33
XYZ
24, 14, 1
LUV
45, 125, 34
HWB
12, 1%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.