Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C81804
RGB
200, 24, 4
HSL
6, 96%, 40%
HSB
6, 98%, 78%
CMYK
0, 88, 98, 22
LAB
44, 65, 57
LCH
44, 86, 41
OKLCH
0.53, 0.21, 30
XYZ
24, 13, 1
LUV
44, 134, 31
HWB
6, 2%, 22%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.