Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C81A01
RGB
200, 26, 1
HSL
8, 99%, 39%
HSB
8, 100%, 78%
CMYK
0, 87, 100, 22
LAB
44, 64, 58
LCH
44, 87, 42
OKLCH
0.53, 0.21, 31
XYZ
24, 13, 1
LUV
44, 134, 32
HWB
8, 0%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.