Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8DDFB
RGB
200, 221, 251
HSL
215, 86%, 88%
HSB
215, 20%, 98%
CMYK
20, 12, 0, 2
LAB
87, -3, -17
LCH
87, 17, 261
OKLCH
0.89, 0.05, 257
XYZ
67, 71, 101
LUV
87, -12, -27
HWB
215, 78%, 2%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.