Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8F3FB
RGB
200, 243, 251
HSL
189, 86%, 88%
HSB
189, 20%, 98%
CMYK
20, 3, 0, 2
LAB
93, -13, -9
LCH
93, 16, 214
OKLCH
0.94, 0.05, 210
XYZ
73, 83, 103
LUV
93, -22, -11
HWB
189, 78%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.