Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C91E08
RGB
201, 30, 8
HSL
7, 92%, 41%
HSB
7, 96%, 79%
CMYK
0, 85, 96, 21
LAB
44, 64, 56
LCH
44, 85, 41
OKLCH
0.54, 0.21, 31
XYZ
25, 13, 2
LUV
44, 132, 32
HWB
7, 3%, 21%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.