Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C9EFFD
RGB
201, 239, 253
HSL
196, 93%, 89%
HSB
196, 21%, 99%
CMYK
21, 6, 0, 1
LAB
92, -11, -11
LCH
92, 15, 226
OKLCH
0.93, 0.04, 222
XYZ
73, 81, 105
LUV
92, -20, -15
HWB
196, 79%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.