Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CA0E09
RGB
202, 14, 9
HSL
2, 91%, 41%
HSB
2, 96%, 79%
CMYK
0, 93, 96, 21
LAB
43, 67, 56
LCH
43, 87, 40
OKLCH
0.53, 0.21, 29
XYZ
25, 13, 1
LUV
43, 138, 30
HWB
2, 4%, 21%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.