Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CADEF8
RGB
202, 222, 248
HSL
214, 77%, 88%
HSB
214, 19%, 97%
CMYK
19, 10, 0, 3
LAB
88, -3, -15
LCH
88, 15, 259
OKLCH
0.89, 0.04, 255
XYZ
67, 72, 99
LUV
88, -12, -23
HWB
214, 79%, 3%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.